REI Co-op: Outdoor Clothing, Gear and Footwear from Top Brands

From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear at REI. Overview is an e-commerce website that caters to outdoor enthusiasts, providing them with equipment, clothing, and footwear from top brands. The site has a simple, user-friendly layout that allows for easy navigation. Its homepage is clean and uncluttered, with a large banner that showcases the latest sales and promotions.

To make it easy for users to find what they are looking for, the website has a clear drop-down menu at the top of the page that classifies all the products into categories. The categories include camping and hiking, biking, snow sports, running, and travel. This makes it easy for users to shop for their preferred activity without having to sift through all the products manually. is a family-friendly website. The products that they sell are designed to cater to people of all ages, genders, and skill levels. The site provides helpful information, such as product specifications and user reviews, to help users make informed decisions.

One issue that the site faces is slow loading times, as reported by PageSpeed Insights with a performance score of 21 out of 100. The site has implemented technologies like lazy loading and minifying its CSS and JavaScript files to help reduce page loading times. However, some of the products can still take a while to load, which can be frustrating for users.

The site is also optimized for mobile devices. Its responsive design adjusts to the screen size of the device being used, making it easy to navigate on a smartphone or tablet. is secured with SSL, issued by DigiCert Inc. This ensures that all transactions made on the site are encrypted and secure. Additionally, the site is hosted by Akamai Technologies, which provides a high level of security to protect user data.

In terms of SEO, appears to be doing well, with a score of 93 out of 100. The site has good-quality content, relevant keywords, and an appropriate internal linking structure. These factors help the site rank higher in search engine results pages, making it easier for users to find the site when searching for outdoor gear and equipment.

Overall, is a well-structured website with a user-friendly interface. Although it has some issues with page loading times, it offers a diverse range of products that cater to people of all ages and skill levels. Rank Summary

Global Rank
Average Load Time
Links In Count
Website Value
$4.7 M Website Safety

Last Updated: 09/22/2023
Overall result - is safe.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
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Norton Connect Safe
Last Updated: 02/01/2023 is safe.
Norton ConnectSafe evaluates for any unsafe and insecure content. The results are critical for families with young children.
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Google Safe Search
Last Updated: 10/10/2016 is safe.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
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Google Safe Browsing
Last Updated: 08/11/2020 is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
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Site Advisor
Last Updated: 02/22/2021 is safe.
McAfee assesses for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze for mature or inappropriate content, only security checks are evaluated.
Web of trust logo
Web of Trust
Last Updated: 01/09/2019 child safety is very good.
The WOT calculates reputation of the This reputation system receives ratings from users and information from third-party sources, assesses the for safety features and confirms, whether is suitable for children.

SSL Information
Issuer OrganizationDigiCert Inc
IssuerDigiCert SHA2 Secure Server CA
Valid form02/24/2019
SignedCertificate is not self signed
Additional Domains * Rank History Hosting Information

Server Location

ASN Information

Last Update: 01/03/2023

# ARIN WHOIS data and services are subject to the Terms of Use
# available at:
# If you see inaccuracies in the results, please report at
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.

ASNumber: 16625
ASHandle: AS16625
RegDate: 2000-05-29
Updated: 2012-03-02

OrgName: Akamai Technologies, Inc.
Address: 150 Broadway
City: Cambridge
StateProv: MA
PostalCode: 02142
Country: US
RegDate: 1999-01-21
Updated: 2018-02-14

OrgAbuseHandle: NUS-ARIN
OrgAbuseName: NOC United States
OrgAbusePhone: +1-617-444-2535

OrgTechHandle: SJS98-ARIN
OrgTechName: Schecter, Steven Jay
OrgTechPhone: +1-617-274-7134

OrgTechHandle: IPADM11-ARIN
OrgTechName: ipadmin
OrgTechPhone: +1-617-444-0017

OrgTechHandle: ZIPKI-ARIN
OrgTechName: Zipkin, Justin
OrgTechPhone: +1-617-444-9713

# ARIN WHOIS data and services are subject to the Terms of Use
# available at:
# If you see inaccuracies in the results, please report at
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
# Domain Registration and Settings


Domain Name: REI.COM
Registry Domain ID: 2945865_DOMAIN_COM-VRSN
Registrar WHOIS Server:
Registrar URL:
Updated Date: 2021-03-10T06:07:24Z
Creation Date: 1996-03-13T05:00:00Z
Registry Expiry Date: 2022-03-14T04:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form:
>>> Last update of whois database: 2021-04-24T20:18:06Z

DNS Records
HostA RecordTTL
HostMX RecordPriorityTTL
HostNS RecordTTL
HostTXT RecordTTL
rei.comv=spf1 ip4: ip4: ip4: ip4: ip4: ip4: 900
TTL: 3600
Email address:
Serial: 2009126811
Refresh: 14400
Retry: 3600
Expire: 604800
Minimum: 3600 HTML Check

NON-DOCUMENT-ERROR Desktop Performance

Last tested: 11/26/2017

Speedometer image
Desktop Speed

Desktop Resource Breakdown
Total Resources242
Number of Hosts97
Static Resources76
JavaScript Resources62
CSS Resources13 Mobile Insights

Last tested: 11/26/2017

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Mobile Usability
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Mobile Speed

Mobile Resource Breakdown
Total Resources206
Number of Hosts81
Static Resources76
JavaScript Resources64
CSS Resources13 Common Typos