Rei.com REI Co-op: Outdoor Clothing, Gear and Footwear from Top Brands
From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear at REI.
Rei.com Overview
REI.com is an e-commerce website that caters to outdoor enthusiasts, providing them with equipment, clothing, and footwear from top brands. The site has a simple, user-friendly layout that allows for easy navigation. Its homepage is clean and uncluttered, with a large banner that showcases the latest sales and promotions.
To make it easy for users to find what they are looking for, the website has a clear drop-down menu at the top of the page that classifies all the products into categories. The categories include camping and hiking, biking, snow sports, running, and travel. This makes it easy for users to shop for their preferred activity without having to sift through all the products manually.
REI.com is a family-friendly website. The products that they sell are designed to cater to people of all ages, genders, and skill levels. The site provides helpful information, such as product specifications and user reviews, to help users make informed decisions.
One issue that the site faces is slow loading times, as reported by PageSpeed Insights with a performance score of 21 out of 100. The site has implemented technologies like lazy loading and minifying its CSS and JavaScript files to help reduce page loading times. However, some of the products can still take a while to load, which can be frustrating for users.
The site is also optimized for mobile devices. Its responsive design adjusts to the screen size of the device being used, making it easy to navigate on a smartphone or tablet.
REI.com is secured with SSL, issued by DigiCert Inc. This ensures that all transactions made on the site are encrypted and secure. Additionally, the site is hosted by Akamai Technologies, which provides a high level of security to protect user data.
In terms of SEO, REI.com appears to be doing well, with a score of 93 out of 100. The site has good-quality content, relevant keywords, and an appropriate internal linking structure. These factors help the site rank higher in search engine results pages, making it easier for users to find the site when searching for outdoor gear and equipment.
Overall, REI.com is a well-structured website with a user-friendly interface. Although it has some issues with page loading times, it offers a diverse range of products that cater to people of all ages and skill levels.
Rei.com Rank Summary
Audience Geography. Where are rei.com visitors located?
| Country | Visitors |
|---|---|
 United States US | 88% |
| Japan JP | 2% |
| Canada CA | 1.9% |
| India IN | 0.9% |
| United Kingdom GB | 0.8% |
| Mexico MX | 0.6% |
| Hong Kong HK | 0.5% |
| Other | 5.3% |
| Country | Pageviews |
|---|---|
| United States US | 93.6% |
| Japan JP | 1.2% |
| Canada CA | 0.8% |
| United Kingdom GB | 0.7% |
| Mexico MX | 0.5% |
| Hong Kong HK | 0.4% |
| India IN | 0.3% |
| Other | 2.6% |
| Country | Rank |
|---|---|
| United States US | 375 |
| Canada CA | 2677 |
| Hong Kong HK | 3210 |
| United Kingdom GB | 4282 |
| Mexico MX | 7859 |
| Japan JP | 8765 |
| India IN | 34442 |
Where do visitors go on rei.com?
| Subdomain | Pageviews |
|---|---|
| rei.com | 98.07% |
| help.rei.com | 1.1% |
| fs.rei.com | 0.23% |
| notices.rei.com | 0.15% |
| conversations.rei.com | 0.1% |
| destinations.rei.com | 0.05% |
| other | 0.29% |
| Subdomain | Pageviews per User |
|---|---|
| rei.com | 4.75 |
| help.rei.com | 2.1 |
| notices.rei.com | 2 |
| fs.rei.com | 1.2 |
| destinations.rei.com | 1 |
| conversations.rei.com | 1 |
| Subdomain | Reach |
|---|---|
| rei.com | 98.24% |
| help.rei.com | 2.48% |
| fs.rei.com | 0.93% |
| notices.rei.com | 0.43% |
| conversations.rei.com | 0.42% |
| destinations.rei.com | 0.21% |
How popular is rei.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 1860 | -1086 |
| past month | 1865 | 208 |
| past week | 1983 | 43 |
| yesterday | 1302 | 289 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 1521 | -1172 | 339 | 71.9% | 4.83 | 14% |
| 30 | 1558 | 206 | 331 | -8.976% | 4.76 | -2.26% |
| 7 | 1779 | 276 | 297 | -13.7% | 4.4 | -16.23% |
| 1 | 1255 | 326 | 43 | -24.95% | 4.3 | -9.263% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 2153 | -1181 | 278 | 50% |
| 30 | 2134 | 213 | 284 | -6.88% |
| 7 | 2212 | -76 | 270 | 3% |
| 1 | 1462 | 296 | 420 | -17.42% |
Rei.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates rei.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses rei.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze rei.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the rei.com. This reputation system receives ratings from users and information from third-party sources, assesses the rei.com for safety features and confirms, whether rei.com is suitable for children.
| Domain | *.rei.com |
| Issuer Organization | DigiCert Inc |
| Issuer | DigiCert SHA2 Secure Server CA |
| Algorithm | RSA-SHA256 |
| Valid form | 02/24/2019 |
| Expiration | 05/25/2020 |
| Signed | Certificate is not self signed |
| Additional Domains |
*.rei.com rei.com |
Rei.com Rank History
Alexa Rank shows how popular rei.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If rei.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to rei.com and pageviews on rei.com over the past 3 months.
Rei.com Hosting Information
ASN ID: 16625
ASN Title: AKAMAI-AS - Akamai Technologies, Inc., USLast Update: 07/06/2024
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 16625
ASName: AKAMAI-AS
ASHandle: AS16625
RegDate: 2000-05-29
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16625
OrgName: Akamai Technologies, Inc.
OrgId: AKAMAI
Address: 150 Broadway
City: Cambridge
StateProv: MA
PostalCode: 02142
Country: US
RegDate: 1999-01-21
Updated: 2018-02-14
Ref: https://rdap.arin.net/registry/entity/AKAMAI
OrgAbuseHandle: NUS-ARIN
OrgAbuseName: NOC United States
OrgAbusePhone: +1-617-444-2535
OrgAbuseEmail: abuse@akamai.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/NUS-ARIN
OrgTechHandle: SJS98-ARIN
OrgTechName: Schecter, Steven Jay
OrgTechPhone: +1-617-274-7134
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/SJS98-ARIN
OrgTechHandle: IPADM11-ARIN
OrgTechName: ipadmin
OrgTechPhone: +1-617-444-0017
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/IPADM11-ARIN
OrgTechHandle: ZIPKI-ARIN
OrgTechName: Zipkin, Justin
OrgTechPhone: +1-617-444-9713
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZIPKI-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Rei.com Domain Registration and Settings
Domain Name: REI.COM
Registry Domain ID: 2945865_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://cscdbs.com
Updated Date: 2021-03-10T06:07:24Z
Creation Date: 1996-03-13T05:00:00Z
Registry Expiry Date: 2022-03-14T04:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: EDNS3.ULTRADNS.BIZ
Name Server: EDNS3.ULTRADNS.COM
Name Server: EDNS3.ULTRADNS.NET
Name Server: EDNS3.ULTRADNS.ORG
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2021-04-24T20:18:06Z
| Host | A Record | TTL |
|---|---|---|
| rei.com | 184.30.96.83 | 300 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| rei.com | mxa-0003ca03.gslb.pphosted.com | 10 | 300 |
| rei.com | mxb-0003ca03.gslb.pphosted.com | 10 | 300 |
| Host | NS Record | TTL |
|---|---|---|
| rei.com | a3.verisigndns.com | 3600 |
| rei.com | a2.verisigndns.com | 3600 |
| rei.com | a1.verisigndns.com | 3600 |
| Host | TXT Record | TTL |
|---|---|---|
| rei.com | adobe-idp-site-verification=26d872c3-686e-4ce5-9022-188c7705cd74 | 900 |
| rei.com | google-site-verification=lZ1GF4wl3TFvxaItqytAtkRydtqj-tbT25JgRRraBG8 | 900 |
| rei.com | +gAr5qQyMwWTvpVf1KM9mhYEbIQdfi+E0uGOJPVHCKy2GiBtZAa9bkpUBef3ueOh4RID9GWY0+bFMqLqJLPyYg== | 900 |
| rei.com | facebook-domain-verification=kuam1hh0r26nnhxjog4o700gxkpwmx | 900 |
| rei.com | v=spf1 ip4:206.81.222.91 ip4:206.81.222.92 ip4:206.81.222.93 ip4:206.81.220.82 ip4:206.81.220.84 ip4:208.115.47.118 include:spf-0003ca03.pphosted.com include:spf.avature.net include:cust-spf.exacttarget.com include:_spf.qualtrics.com | 900 |
| rei.com | MS=ms30598333 | 900 |
a1.verisigndns.com
TTL: 3600
Email address: dns-admin.qwestip.net
Serial: 2009126811
Refresh: 14400
Retry: 3600
Expire: 604800
Minimum: 3600
Rei.com HTML Check
Rei.com Lighthouse Performance
Rei.com Desktop Performance
Last tested: 11/26/2017
| Total Resources | 242 |
| Number of Hosts | 97 |
| Static Resources | 76 |
| JavaScript Resources | 62 |
| CSS Resources | 13 |
Rei.com Mobile Insights
Last tested: 11/26/2017
| Total Resources | 206 |
| Number of Hosts | 81 |
| Static Resources | 76 |
| JavaScript Resources | 64 |
| CSS Resources | 13 |
Rei.com Similar Audits
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